Wednesday, December 01, 2010

More on "Do not track"

A detail I failed to notice the first time, on the "do not track" list idea covered in the previous post:

The FTC is not yet calling for do-not-track legislation in Congress, but Web browser makers and other Internet companies should act quickly to implement a universal do-not-track list, Leibowitz said. [emphasis added]

So it looks, perhaps, like identification of the person who doesn't want to be tracked would be handled at the browser level, and based on that, there would need to be a way for merchants to identify which browser/user is which. That means some kind of unique identifier. In other words, if you want this to work, you have to set up an online ID system for web users. This, coming from a government whose record with respect to the privacy of its citizens is pretty damn spotty.

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